Howdy, I'm Logan :)
I design intuitive products & thoughtful experiences.
Based in Dallas.

ABOUT

I'm a Product Designer with 15+ years of turning ideas into impact. I kicked off in print design and branding, then pivoted to digital products, crafting user-first solutions for startups and enterprise companies. I live for designing scalable, intuitive systems that blend strategy and soul. From big visions to tiny interactions, I team up cross-functionally to make complexity click.

01
Lytho R+A: Designing
Faster Creative Approvals
lytho, Inc.
2023 - 2024

Creative operations platform for in-house creative/marketing teams, streamlining asset management, project collaboration, and content production.

Industry

Software Development (Creative Operations Platform)

Role

Senior Product Designer & Product Design Manager

Team

2 PMs, 7 Developers, 1 Agile Coach, 3 Designers, Customer Experience Team, Senior Leadership

Objective

Design a comprehensive multi-platform proofing solution that functions both independently and as an integrated component of Lytho's Workflow. Review & Approval (R+A) provides a powerful feedback and approval system designed to meet the complex needs of enterprise-level review processes for creative teams.

35%
Increase in User Adoption Rate
20%
Faster Approvals
2
days
Saved on Average per Review Cycle
30%
Fewer Developer Rework Tickets
View Full Case Study
02
Michaels MakerPlace:
Crafting a Marketplace Edge
The Michaels Companies, Inc.
2022 - 2023

A major arts and crafts retailer, Michaels launched MakerPlace as an online marketplace for handmade goods, DIY classes, and craft tutorials.

Industry

Arts & Crafts Retail

Role

Senior Product Designer, “Design System (DS) Keeper”

Team

~10 Designers, 3 PMs, 100+ Developers, Head/VP of Design, Marketing, Customer Insights

Objective

Create a new marketplace for independent creators to sell handcrafted products, integrating with Michaels’ existing desktop, mobile, and native platforms.

50%
Reduction in Design Inconsistencies
40%
Faster Merchant Onboarding Time
4k+

Users Attracted in First Month
15%
Increase in Average Time Spent on Site
View Full Case Study
03
EquinEdge: Modernizing
Horse Racing Analytics
EquinEdge

An AI-powered handicapping platform that provides real-time horse racing analytics and predictive metrics for bettors of all levels.

Industry

Horse Racing & Handicapping

Role

Lead UX/UI Designer

Team

1 Designer (myself), CEO, 3 Developers, ~5 SMEs, 1 Project Manager

Objective

Transform standard print racing forms into a streamlined digital experience, accessible across desktop, mobile, and tablet.

7k+
From Zero to Thousands of Paying Users
25%
Reduced Dev Rework
45%
Increase in Ticket Generator Usage
30%
Increase in Novice Bettor Retention
View Full Case Study
04
ConsultHTS: Redesigning
for Healthcare Impact
Consulthts, INC.
(acquired by HBS; design since replaced)

ConsultHTS delivers specialized consulting in transition and activation planning for building projects, helping facility managers, property developers, and construction teams seamlessly bring buildings to life.

Industry

Healthcare Transition & Activation Services

Role

Lead UX/UI Designer

Team

1 Designer (myself), 3 Developers, CEO, VP of Operations, 1 Senior VP, multiple SMEs (Hospital CEOs, staff, and nurses)

Objective

Redesign and modernize the ConsultHTS website to strengthen brand perception, highlight services, and improve usability for hospital leadership/CEOs.

60%
Faster Navigation
40%
More Inquiries
55%
Boost in Web Traffic
300+
New Leads Generated in First 3 Months
View Full Case Study

Want to get in touch?
Drop me a line!

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